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An Inside Look at Some of the Cities' Top Agencies - a Recap of the February...
By Emma Stoneall The Twin Cities are home to a wide variety of strong B2B agencies, and those involved in the BMA Minnesota Agency Crawl, held on February 7, 2015, were no exception. Put on by BMA’s...
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Wow! I Never Expected What Came Next!
At this point, we’ve all seen it a million times: videos going viral thanks to amazing exhibits of talent, catchy songs, never-seen-before experiences, mesmerizing animations, clever wit and humor--and...
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Selling Services? Timing is Everything.
A guest post from Laura Monn Ginsburg, Director of Marketing at Alternative Technology Solutions Are your prospects ready for your call?Photo courtesy of Laura Monn Ginsburg It’s cliché but...
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What Are You Doing to Retain Your Best Customers?
A guest post by Bill Johnson, President, WordWizards, Inc. At the BMA Minnesota Learning Event on May 5, guest speaker Doug Beaudet will share the fascinating story of how Honeywell International, in...
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Designing B2B Customer Feedback
A guest blog post by Peter Leppik, Founder and CEO of Vocalabs Customer surveys are a key tool for understanding the customer experience, and they’re just as valuable in B2B as in B2C. B2B surveys are...
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Sell the brand! (But what if your corporate brand is unknown in your market...
A guest blog post by Mike Davis, creative director at Concept Group Every marketer understands the importance of good branding. But what if the product or service you’re marketing is part of a much...
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7 Trends in B2B Marketing
A compilation from the Business Marketing Association National Conference If you are looking to stay current on the top marketing trends, The Business Marketing Association national conference is the...
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Power Up Your Customer Journey: Tools to Maximize Marketing ROI
A guest post by Zack Wenthe, National Marketing Strategist for RBA As marketers, we know that everything affects the bottom line. Attracting and retaining customers – as efficiently as possible – can...
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“Innovative Game-Changing Synergy!” …Really?
A guest post by Matt Connell at Concept Group Replacing tired terms in your marketing vocab.Every writer has done it. Whether it’s in an email, tweet, website or advertising copy, we’ve all found...
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[Recap] Marketing Tools and Technology Help Business Marketers Work Smarter
A guest post by Jenna Soule, Marketing and Corporate Communications Manager for RBANote: RBA is a BMA Minnesota SponsorThis month I had the pleasure of attending the BMA Minnesota event focused on...
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Getting Started with a Marketing Automation Platform – 5 Tips to Mastering...
A guest post by Tracey Ellis, Founder & President of LeadousGone are the days where sales is short on quality leads, where marketing has to manually set up a batch and blast email campaign to every...
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How to Implement an Intranet for Business Marketing Success
A guest post by Ellisun Benedict, Digital Workplace Strategist for RBA Note: RBA is a BMA Minnesota SponsorIs your business’ intranet helping you boost marketing innovation, productivity and revenue,...
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3 Job Hunting Tips for Young Professionals
A post by Amy Larsen, Communications Coordinator of BMA NEXT and Customer Success Marketing Specialist at SiteimproveDid you resolve to quit your unfulfilling, monotonous,...
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How to Steal Budget from Other Departments
A post by Jim MacLachlan, Vice President of Sponsorship for BMA Minnesota and President at Tartan MarketingI know; “steal” is such an ugly word. But if you have big goals for 2016 and lack the...
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CRM: A Marketer’s Tool for the Evolving Business
A guest post by Bart Sneary, National CRM Solutions Lead for RBANote: RBA is a BMA Minnesota SponsorCharles Darwin’s insights into the “survival of the fittest” evolution theory changed everything –...
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Three Free Analytics Tools to Help Marketers Get the Most Out of Their Data
A guest post by Andy Block, Digital Insights Analyst for RBANote: RBA is a BMA Minnesota SponsorAs business marketers, how do we know if our online efforts are meaningful? We measure them! While...
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5 Tips for Communicating with Confidence
A post by Amy Larsen, Communications Coordinator for BMA NEXT and Customer Success Marketing Specialist at Siteimprove Are you in awe of that coworker who flawlessly navigates any professional...
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4 Ideas for Making Every Moment Matter: Team Development
A post by Jenna Loepke, Content Marketing Specialist at CelarityNote: Celarity is a BMA Minnesota Sponsor 74% of leaders who participated in the 2016 In-House Creative Services Industry Report survey...
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How to Boost Customer-Centric Marketing Through CRM
A guest post by Evan Watson, CRM Solutions Architect Note: RBA is a BMA Minnesota Sponsor Digital tools and channels have dramatically transformed the way your customers purchase your products and...
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Attracting & Retaining Millennial Talent : What They Really Want In A Job...
A post by Jenna Carr, Content Marketing Specialist at CelarityNote: Celarity is a BMA Minnesota Sponsor Photo credit: Dreamstime There’s no secret formula for attracting millennial talent or getting...
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