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​How to Implement an Intranet for Business Marketing Success

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A guest post by Ellisun Benedict, Digital Workplace Strategist for RBA 
Note: RBA is a BMA Minnesota Sponsor

Is your business’ intranet helping you boost marketing innovation, productivity and revenue, while also reducing operational costs? Is it helping your marketing team reach business partners and employees across geographic and language barriers—or communicate brand value to front-line employees?
These are examples of business marketing success that are driven by the new wave of intranets. In 2016, implementing a successful intranet can be as easy as starting the planning process with the right frame of mind. To help, we’ve compiled the most common mistakes (and lessons learned!) to help your business revamp your intranet yet this year. 

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For example, the biggest mistake we see companies make is putting way too much focus on what the intranet used to be and not enough attention on how it can now match the demands of an increasingly virtual environment. The facts are that:
  • Work is no longer taking place at one physical destination;  
  • Flexible (not the standard 9-5) hours are the new norm;
  • Output is valued more greatly than physical presence; and
  • Workplaces are not constrained by traditional geographic boundaries. 

​In our newly released, 30-page e-book, we explain how to implement a new intranet by evolving toward an interconnected digital workplace. Combining strategic oversight, excellent design, and modern technology, starting your business’ intranet redesign is one click away. 

Click the image below to download a free PDF of the “6 Reasons Your Intranet Project Will Fail in 2016, and Tips for Success” e-book.
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Photo Credit: iStock
Ellisun Benedict is a digital workplace strategist for RBA, a digital and technology consultancy located in Minneapolis, Dallas and Denver. With 15 years of experience in human resources and information technology, Ellisun brings extensive first-hand knowledge to RBA customers for intranet and digital workplace projects.

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